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THE DIVERSITY
MULTIPLIER EFFECT

​THE ECONOMIC IMPACT OF CDW’S BUSINESS DIVERSITY PROGRAM IN 2020

WHEN CDW PARTNERS WITH A SMALL OR MINORITY-OWNED BUSINESS, WE’RE INVESTING IN ITS COMMUNITY TOO.

By creating opportunities for our partners to increase their sales revenue, we enable them to invest in their own growth and spend more with other firms in their supply chain.

 

This creates a powerful multiplier effect, generating jobs, increasing wages, boosting local economies and generating tax revenue, especially in underrepresented and underutilized communities.

$4.5 Billion 
Production Impact

Purchases from small and diverse businesses support economic activity at these suppliers and creates a ripple effect of purchases through their supply chain.

25,325 
Jobs Supported

Suppliers ramp up staff to support additional sales. This supports jobs at other small and diverse suppliers within their supply chain and communities.

$1.7 Billion 
Wages Supported

Employees that hold these jobs earn incomes that help support their families and create additional spending in local economies.

$1.3 Billion 
Taxes Generated

Economic activities generate revenues for the government in the form of personal and business taxes. Taxes support government community spending and investment.

​ECONOMIC IMPACT CHANNELS

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DIRECT IMPACT

Immediate suppliers who employ people to support their sales

DIRECT IMPACT AT SMALL & DIVERSE SUPPLIERS

CDW spent $2.6 billion with diverse businesses in the U.S. This supported 11,739 jobs and $937 million in wages and benefits.

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INDIRECT IMPACT

Lower tier suppliers who also employ people and hire other suppliers

INDIRECT / SUPPLY CHAIN IMPACT

Our diverse partners purchased $816 million in goods and services from their suppliers and supported an additional 5,253 jobs.

INDUCED / COMMUNITY IMPACT

The employees in supported jobs generated $1.1 billion in economic activity and supported 8,324 jobs in their communities.

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INDUCED IMPACT

Employee spending generates sales and jobs at business in their communities

DIRECT IMPACT

INDIRECT IMPACT

INDUCED IMPACT

OUTPUT

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$2.6 Billion

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$816 Million

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$1.1 Billion

TOTAL

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$4.5 Billion

JOBS

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11,739

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5,253

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8,324

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25,325

WAGES

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$937 Million

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$420 Million

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$390 Million

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$1.7 Billion

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A diverse supplier base isn’t just the right thing to do from a social point of view; it’s also good for business.